Have you heard the latest buzz in social media, or should I say internet marketing, in general? If not,

I am glad you are reading this article because you are missing out Big Time!

If you did not catch where I am going with this (by the obvious headline), I’m talking about Video

Marketing! When I use this term, I am sure I can guess what’s going through your head: Sneezing

Pandas, the fail speech of Miss USA’s South Carolina, the Zombie kid who “Likes Turtles” and that

Funny Surfer Dude.

I guess that holds some merit (considering the ‘viewership’  but not quite where I am going with

this).

Video marketing is truly the next evolutional step in social media and SEO as we know it. We, as the

human race, are getting lazier, and therefore not so inclined to actually READ, so naturally we go to

the wonderful world of YouTube and start surfin’ (or Get Pitted’ – If in such a timely manner I can

reference the hilarious “Funny Surfer Dude”).

So that leaves myself asking this question, What is your company doing in the way of video

marketing? Are you advanced enough to have an actual YouTube channel, where you can create

anything from product videos to customer testimonials? If not, please do not panic – not many

companies are either.

Now is the time to leap ahead of your competition and get your video camera out, or iPhone for that

matter! In this day and age, you do not need high-def equipment nor be an expert to create a video

that is both compelling and effective (as my examples clearly show).

At Brand-e Media Ltd., We have been paying much attention to this marketing shift and thought we

would write this article to give you some insight on what you should be doing to improve the

readership and effectiveness of your company campaign.

Let’s pinpoint the facts,

Video marketing accomplishes the following:

1. Building relationships with your clients, even if not reachable by geographical location
2. Demonstrate your services and products globally, to a wide-spread audience, using the most appealing form (video)
3. Connect with new, business seeking customers
4. Higher click-through rates via e-mail marketing when using video
5. Video quickens the follow-up process
6. Use of video is common on mobile devices, which video can easily accommodate
7. Visitors who view product videos are 85% more likely to then those who do not (Internet Retailer, 2010)
8. Most importantly, being an expert in innovation marketing, by video marketing!

Convinced enough to break out your iPhone yet? Thought so!

You may be wondering what exactly you can Vlog about…Creativity is often the hardest part of marketing for some. Luckily for you, that is my favorite part, so let me list a few:

1. On the Home page of your website, make a basic 30-second video, welcoming them to your site! Simply embed the video from your YouTube account into your website back-end (HTML tab for WordPress, Cpanel or FTP most likely for others).

2. On your Products or Services page, embed a video of yourself or sales rep telling visitors about your new offers, products/services, anything sales related.

3. Create a new page for your website with Testimonials – Ask your satisfied customers to create a quick video telling what they loved about your company and what they experienced. Not everyone will do this but it never hurts to ask!

4. Use video in your emails to clients (Currently you need software to do this – More on that in future posts)

5. The videos added to your YouTube account in all areas can be used in your Twitter, Facebook, LinkedIn etc. campaigns for further reach.

6. Use video in your email marketing campaign

Hopefully your head is filled with ideas on what you can do to increase your brand awareness and profit online through social media marketing!

We will definitely update you on this topic as we enhance our strategies!

Did you find this article useful? What did you like about it? Let us know! Your feedback is very important!

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